Logo and identity development
Explore a visual direction grounded in your positioning and audience. Define the selected logo system, colour palette and typography with practical variants for the agreed channels.
Moonera / Graphic Design & Branding
Give your brand a clear visual voice.
A considered identity makes every touchpoint feel connected. Moonera develops visual identities and graphic design that communicate your positioning clearly, from the logo and typography to the materials people encounter every day.
Who it helps
Built around the work ahead.
For businesses establishing an identity, preparing a launch or bringing scattered brand assets into one coherent system. We consider where the work will appear, who it needs to reach and what your team needs to use it consistently.
What we work towards
- A recognisable and coherent visual identity
- Clear communication across brand touchpoints
- Practical assets your team can use
- Organised files and brand guidance
Typical scope
What the engagement can include.
Deliverables, dependencies and review checkpoints are confirmed in your proposal before work begins.
Brand guidelines and asset library
Document how the identity should be used, including spacing, colour, type and basic application examples. Provide organised exports and editable files as specified in the proposal.
Campaign and social graphics
Create coordinated digital graphics around a clear communication goal. Agree formats, content responsibilities, quantities and adaptation requirements before design begins.
Presentations and marketing collateral
Bring consistency to presentations, brochures and other sales materials. We shape hierarchy and layout around the content, with print production requirements confirmed where relevant.
How it works
A clear path from brief to delivery.
Discover
Understand your positioning, audience, existing identity and upcoming needs. Establish a creative brief and the criteria for choosing a direction.
Explore
Develop the agreed concepts and demonstrate how they work in relevant applications. Review the direction with your decision makers.
Refine
Develop the selected route across the agreed deliverables. Check hierarchy, consistency, format requirements and practical use cases.
Deliver
Supply the approved assets, exports and usage guidance. Confirm ownership, font licensing and any third-party asset terms in the handover.
Service questions
Before we begin.
Can you keep our existing logo?
Yes. We can build a clearer visual system around your current logo or refresh specific materials. An identity redesign is only included when it is part of the agreed brief.
What files will we receive?
The proposal lists editable files, export formats and usage guidance for each deliverable. Font and third-party asset licences are identified separately so you know what your team can use.
Can you support ongoing design work?
Yes. We can agree an ongoing scope for campaign graphics, presentations and brand materials. Deliverable volumes, review rounds, turnaround expectations and approval responsibilities are documented first.
Your next step
Tell us what you want to achieve.
Share your goals, current setup and delivery priorities. We will review the brief and agree the right scope before preparing a tailored proposal.